Centrum Stosunków Międzynarodowych - 19 July 2016: Japanese company Nintendo shares grown by more than 50% after the release of Pokemon Go

Because of the super popular game with augmented reality, Pokémon hunters fall into real incidents and romantic stories Millions of people in the United States, Australia, and New Zealand, chasing a Pokemon on the streets, beaches, shops and administrative buildings. Mobile application Pokemon Go, released by the Japanese developer of computer games Nintendo, was "lucky ticket" for IT-company, which has long been considered an outsider in the market of gaming services for smartphones. Since application release (July 6) Nintendo shares rose more than 50%. Less than in a week capitalization of Japanese corporations increased from $ 17 billion to $ 30.95 billion.

It is noteworthy that the explosive growth of Nintendo shares held with a limited release of the application: first, it was available only in the USA, Australia, and New Zealand. Now the game is already available for download in Europe.

The game uses augmented reality technology - users see a Pokemon on the screens of their smartphones on the background of real objects.
By using geolocation technology players are trying to find them in parks, buildings, public transport stops and in other places. But players sometimes are too addicted and may get into dangerous situations.

A resident of Los Angeles Stephanie Frosch, was looking at smartphone screen during a walk, crashed into a fire hydrant and a road sign. James Parker from Austin tried to catch Pokémon when he rode down the path on a bike, but as a result hit a hurdle and dropped his iPhone and smashed the screen. And even more gloomy stories had happened. In Missouri, the police arrested a gang of armed robbers who were using geolocation technology in the application to lure players into a trap.

Investment advisers are convinced that in the long term, Nintendo shares will go up because the corporation intends to invest from the sale of Pokemon Go into new applications based on AR technology. The success of the Japanese corporation will force its competitors to use more actively the AR, which will push the stock of game developers to new highs.